Les Orres Resort hosts the regional launch of the ALPES brand

On Saturday February 3, the regional launch of the new Alps destination brand will take place in the mountain sports and leisure resort of Les Orres.

Mr. Pierre VOLLAIRE, Mayor of Les Orres, is pleased to relay the invitation of Mr. Renaud MUSELIER, President of the Provence-Alpes-Côte d'Azur Region, to the :

Regional Launch of the ALPES Brand, Saturday February 3, 2018 at 2:30pm, Les Orres 1650

In the presence of the President of the Region and the President of the Hautes-Alpes Department.

On this occasion, the Region will sign the "resorts of tomorrow" contracts with a large number of resorts in the Region, including the Les Orres resort, which has been granted aid to the tune of 3 million euros.

Brand Alps is the Provence-Alpes-Côte d'Azur region and the départements of Hautes-Alpes, Alpes de Haute Provence and Alpes-Maritimes joining forces to promote the Alps as an international tourist destination.

This brand is part of the Provence-Alpes-Côte d'Azur Region's regional communications strategy to promote its destinations to European customers and increase its visibility in markets such as Great Britain, Belgium, the Netherlands, Italy and Germany, with both tour operators and the general public.